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Author: visualcontenting
We all have a primitive brain
It’s called the amygdala, and it controls our gut reactions and emotions – and it works much faster than our conscious mind.
- We have gut reactions in 3 seconds or less.
- Emotions process input 5 times faster than our conscious brain.
- Emotions make a more lasting imprint than rational thought.
Aim for the gut reaction
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Author: visualcontenting